People skip ads. Nobody skips a game.
mApp builds playable ads for your business — short, custom mini-games that promote your product using high engagement.
For restaurants, dealerships, retail, gyms, clinics, law offices and universities.
An ad they play, not an ad they wait out.
A playable ad is a 15-to-30 second mini-game that runs inside the apps and games people already use. They tap, they play, they win something real — a coupon, an offer, a booking. You get the attention a video ad has to beg for.
Built around your offer
Stack the burger. Park the car. Beat the clock. The mechanic comes out of what you actually sell.
Ends with something to claim
Every game finishes on a real reward — a code, a coupon, a booking link — so you can count what it actually did.
Runs where people already are
Inside mobile games, on social, on your own site, on a QR code in the window. One game, every channel.
Games we've built.
A few playable ads made for businesses like yours. Click one to play it yourself — no download, no signup.
[ GAME TITLE ]
[ ONE LINE: WHAT THE PLAYER DOES, AND WHAT THEY WIN AT THE END ][ RESULT — e.g. PLAYS, CODES CLAIMED, REDEMPTIONS ]
[ GAME TITLE ]
[ ONE LINE: WHAT THE PLAYER DOES, AND WHAT THEY WIN AT THE END ][ RESULT — e.g. PLAYS, CODES CLAIMED, REDEMPTIONS ]
[ GAME TITLE ]
[ ONE LINE: WHAT THE PLAYER DOES, AND WHAT THEY WIN AT THE END ][ RESULT — e.g. PLAYS, CODES CLAIMED, REDEMPTIONS ]
[ GAME TITLE ]
[ ONE LINE: WHAT THE PLAYER DOES, AND WHAT THEY WIN AT THE END ][ RESULT — e.g. PLAYS, CODES CLAIMED, REDEMPTIONS ]
From idea to live, handled.
We brainstorm the experience
Your offer, your audience, your assets. We come back with a mechanic worth 30 seconds of someone's day.
We build the game
Art, writing, sound, the reward screen, the landing page behind it. You approve, we ship.
We help you go live
Campaign setup, creative specs, targeting your city. Or we hand you the files and you run it yourself.
You see what it did
Plays, completions, codes claimed, coupons redeemed. The number that matters, not impressions.
Built once. Live everywhere that matters.
We publish your game to the networks your customers already scroll — targeted to your city, not the whole country. One build, every placement.
Meta & Instagram
Radius targeting down to your neighbourhood. The cheapest way to test a new game.
TikTok
Cheap attention and younger reach. Strong for food, fitness, events and campuses.
Google Ads
Google's app and display inventory, plus search intent pointed straight at your game.
AppLovin
In-game placements inside the apps people play, with metro-level targeting.
people play mobile games every day. AppLovin alone reports over a billion daily active users across 140,000+ apps — and it opened to advertisers who aren't selling an app. Your city is a slice of that.
And your own channels, free
The same game embeds on your homepage, drops into an email, or sits behind a QR code on the window, the receipt, the table tent. No media spend required.
Anyone with something worth claiming.
If you can put a real offer behind a win screen, there's a game in it. These are the categories where the format earns its keep fastest.
Attention you don't have to interrupt for.
They opt in
Nobody taps "play" by accident. The people who finish your game chose to spend time with your brand — that is a different kind of lead.
It closes the loop
Unique codes mean you can trace a play all the way to a register. Try doing that with a billboard.
You'd be first in your market
Playable ads are standard practice for game studios and almost unheard of for local business. That gap is the whole opportunity.
FAQ
Can't find your answer here? Ask it on the call — we answer everything before you spend a dollar.
Ask a questionLet's find the game inside your business.
Thirty minutes. We'll bring two or three ideas for a playable built around your offer — free, whether or not you hire us.