People skip ads. Nobody skips a game.
mApp builds playable ads for your business — short, custom mini-games that promote your product using high engagement.Ideal for restaurants, dealerships, retail, gyms, clinics, law offices and universities.
WHAT IT IS
An ad they play, not an ad they wait out.
A playable ad is a 15-to-30 second mini-game that runs inside the apps and games people already use. They tap, they play, they win something real: a coupon, an offer, a glimpse at your latest deals.
You get the attention a video ad has to beg for.
Built around your offer
Stack the burger. Park the car. Beat the clock. The mechanic comes out of what you actually sell.Something to gain
Every game finishes on a real reward, a code, a coupon, a landing page with the latest deals.Runs where people already are
Inside mobile games, on social, on your own site, on a QR code in the window. One game, every channel.WHY PLAYABLE ADS
Ads interrupt.
Games get invited in.
Every business in your market is fighting for the same few seconds of the same scroll. A playable ad doesn't fight for attention: people choose to give it.
Here's the difference.
Attention
A regular ad
Interrupts what you were doing, and gets skipped the second it can be.A Playable Ad
Nobody taps "play" by accident. Everyone who finishes chose to spend time with your brand.Proof
A regular ad
You count impressions, then hope some of them walked in.A Playable Ad
Every win ends on a unique code, so you can trace a play all the way to the register.Standing Out
A regular ad
Same format, same feed, same sale as everyone else in town.A Playable Ad
Standard practice for game studios, almost unheard of for local business. You'd be first.Where it DISPLAYS
Built once. Live everywhere that matters.
We publish your game to the networks your customers already play games: targeted to your city or region.
One build, every placement.
Meta Ads
Radius targeting down to your neighbourhood. The cheapest way to test a new game.TikTok
Cheap attention and younger reach. Strong for food, fitness, events and campuses.Google Ads
Google's app and display inventory, plus search intent pointed straight at your game.AppLovin
In-game placements inside the apps people play such as Candy Crush, Wordscapes, Solitaire and 100+ other titles.
3B+
people play mobile games every day. AppLovin alone reports over a billion daily active users across 140,000+ apps and it opened to advertisers who aren't selling an app.
Your city is a slice of that.
And your own channels, 100% free
The same game embeds on your homepage, drops into an email, or sits behind a QR code on the window, the receipt, the table tent. No media spend required.HOW IT WORKS
From first call to the register, in four steps.
A playable ad is a 15-to-30 second mini-game that runs inside the apps and games people already use. They tap, they play, they win something real: a coupon, an special offer, a booking.
We brainstorm
Your offer, your customers, your brand. We come back with two or three game ideas worth thirty seconds of someone's day.Your part: a 1-hour session
We build the game
Art, copy, sound and the reward screen in your brand colors, around your product. You play the draft before anyone else does.
We take it live
Social, in-game, your website, a QR code at the counter; aimed at your city/target area not the whole country.Your part: pick a budget, go live
You see what it did
Plays, finishes, codes claimed, coupons redeemed, ROI. The numbers that matter, not just impressions.Your part: scan the codes
Selected Work
Games We've Made
A few playable ads made for businesses like yours. Click one to play it yourself —no download, no signup.
Let go on the line.
Perfect
Pour
Three drinks. Hold to pour, let go on the line. Pour well and the pastry's on us.
to blast it clean.
Spotless
Three filthy rides. Drag to blast them clean. Finish all three to claim your reward.
FAQ
Can't find your answer here? Ask it on the call, we answer everything before you spend a dollar.
Meet the maker
I'm Joab. I've spent my career between game design and marketing.
mApp builds playable ads for your business — short, custom mini-games that promote your product using high engagement.Let's find the game inside your business.
Thirty minutes. We'll bring two or three ideas for a playable built around your offer ABSOLUTELY free, whether or not you hire us.Bring your own ideas and we'll make them come alive!